Letter

Why I'm building Kumba.

I had a traditional corporate background. Private equity in New York. I got excited about AI and I thought I was at the cutting edge. I was using Claude Projects to bridge tools, automate workflows, save time here and there.

I wasn't actually at the cutting edge.

I had friends building companies. They told me what they were doing with AI. It was insane. A lot of my own work in PE was pretty repetitive, the kind of thing AI was eventually going to be able to do. And the whole field was moving so fast that staying felt irresponsible. So I quit.

I started making content, mostly helping people break into finance and get their first job there. That pulled me into deferred MBA coaching, which is what I've been doing since.

Then I got on Claude Code. The main problem with AI before that was that it was siloed. Just a chat with the context of the chat. No memory, no bridges, no connectors. The first time I used the terminal, I realized: this thing can talk to other things, and it isn't static. That was when AI stopped being a tool for me and started being something bigger.

I used it to build thedeferredmba.com, which is where my knowledge lives now. I built a GRE course on top of it that I'm still working on. Today, Claude Code manages my calendar. It manages my CRM. It did my taxes. There isn't a single thing I do anymore without AI involved somewhere. I'm doing work that used to require an engineer. I'm building things I would have had to hire a developer for.

The right answer with AI isn't using it sometimes. It's living with it as an operating system.

Every day I talk to business owners and people at tier-one firms. Most of them don't know what they could be doing with AI. I have friends in financial services and marketing making six figures and working ten hours a week, vibing out, because AI is doing most of their job. I have other friends who still only know the free ChatGPT app.

This is the most important shift in our life, and you don't want to get left behind. Keeping up with AI is hard. It's a full-time job. The only people who actually keep up are engineers who live on GitHub, Hacker News, Twitter, and Reddit. They know what's coming because they're looking all day. You don't have all day.

That's why I'm building Kumba. A home for the people who have a life, a job, a business, and still want to chase their curiosities and get real answers about what AI can do for them. Right now, AI might just be two letters to you. By the time you come out of this, it's an operating system. It's something you rave about.

If that sounds like you, request access.

— Oba